2 trillion searches per year are performed on Google
The average click-through rate in Google AdWords across all industries is 1.91%
The first position on Google search results on average has a around 34% click-through rate.
72% of consumers who did a local search visited a store within five miles.
78% of local-mobile searches result in offline purchases.
Google can become steady and passive source of new patients for your clinic on a recurring basis.
Organic Google search outperforms paid search by 32%. Which also means, in case you are doing paid advertisement, switching to organic search will give you 16x greater return on your investment.
72% of people are looking for a dentist in your area everyday. Imagine your clinic's website showing up on the #1 spot of Google every time they do. 78% if they use smart phone or pad.
Bibliography:
Searchengineland.com. (2016, 24 May). Google now handles at least 2 trillion searches per year. Retrieved July 15 2017, from http://searchengineland.com/google-now-handles-2-999-trillion-searches-per-year-250247
Hubspot.com. (2016, no-date). What’s a Good Clickthrough Rate? New Benchmark Data for Google AdWords. Retrieved July 15 2017, from https://blog.hubspot.com/agency/google-adwords-benchmark-data
Advancedwebranking.com. (2017, 15 July). Google Organic CTR History. Retrieved July 15 2017, from https://www.advancedwebranking.com/cloud/ctrstudy/
Wordstream.com. (2016, 11 Jan). 8 Super-Fascinating Digital Marketing Stats Revealed at SMX East. Retrieved July 15 2017, from http://www.wordstream.com/blog/ws/2015/10/06/smx-east
Searchengineland.com. (2014, 9 April). Study: 78 Percent Of Local-Mobile Searches Result In Offline Purchases. Retrieved July 15 2017, from http://searchengineland.com/study-78-percent-local-mobile-searches-result-offline-purchases-188660
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